Hearst

Hearst, one of the nation's most diversified media, information and technology companies, needed to find an effective solution to decrease costs and drive ratings for MOR-TV.

Challenge

Drive ratings and decrease advertising optimization costs.

Solution

Monkedia implemented a video-based advanced targeting campaign utilizing ultra-specific geo-targeting. As a part of the optimization process, Monkedia monitored the campaign daily to identify advanced insights that could be used to decrease conversion costs and eliminate ad overexposure.

Results

Monkedia and Hearst achieved their goal by decreasing costs, cutting Hearst's Cost Per Thousand Impressions (CPM) by 56% while also reducing their Cost Per Click (CPC) by 32%. Monkedia was also able to also help them achieve a ratings increase of 24% during the course of the ad campaign.

 
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56% Lower CPM

32% Lower CPC

24% Ratings Increase

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