Smith Family Resources was launching a new line of merchandise for popular author, and blogger, Jennifer Smith (The Unveiled Wife) while needing an effective solution to increase overall exposure and sales.
Increase exposure and sales of merchandise.
Monkedia utilized Facebook and Instagram advertising to drive interest and increase exposure to the new merchandise. Advanced targeting on Facebook's platform allowed us to target audiences based on interests, marital-status, and more. Monkedia also leveraged re-targeting, custom audiences and lookalike audiences to further increase the reach, exposure and optimization of the campaign.
Monkedia and Smith Family Resources were able to achieve an incredible $0.14 Cost Per Click (CPC) for the campaign, with a 6-to-1 ROI for advertising dollar spent to total sales.