Monkedia worked with Michael Hyatt, an author, podcaster, blogger, speaker, and former chairman and CEO of Thomas Nelson, who now boasts an impressive catalog of brands, products, and services – including six acquisition funnels featuring over a dozen products – and awards such as being named #2471 in the 2018 Inc. 5000 list for the Fastest Growing Companies in America. But that wasn’t always their story.
DEVELOPED 6 ACQUISITION FUNNELS + NAMED TO 2018 INC. 5000 LIST
ACQUISITION FUNNEL + PRODUCT DEVELOPMENT
Limited Customer Acquisition Channels
When Monkedia originally started with Michael Hyatt and his team, they had a very strong message and concept – they wanted to utilize their expertise in the publishing industry to help people identify how they could get published. They had a few top-tier services that they were trying to sell to cold audiences.
New Digital Funnels + Product Development
Struggling to find the returns they knew they could, Monkedia worked with the Hyatt team to devise a new strategy: creating digital funnels to bring in the right audiences while helping them develop products at different price points and tiers to aid in creating a relevant and loyal consumer base.
30+ Campaigns & 100+ Creatives Helped Conceptualize Next Phase of Success
After the immense success of the first campaign, Hyatt’s team has broadened their scope to equip high achievers with the scalable tools they need to lead and work productively. Throughout 2018, Monkedia executed over 30+ campaigns, creating over 100 creatives, and helped conceptualize the next phases of success for their current and future endeavors.