Monkedia worked with Renewal by Andersen, a home window installation company, to generate leads for free in-home consultations that led to a 3x improvement in close rate and a 60% reduction in advertising CPA.
IMPROVED LEAD QUALITY LEADING TO 60% REDUCTION IN CPA
ITERATIVE CREATIVE LEADS TO IMPROVED LEAD QUALITY + DECREASED CPA
Lead Quality + Creative Messaging
When Monkedia started working with Renewal by Andersen, they were generating low-quality leads and those that did setup a consultation rarely actually purchased. RBA needed a solution that brought in leads that would convert at a higher rate to keep its digital advertising viable and scaleable.
Creative Iteration + Optimized Sales Funnels
Monkedia worked with Renewal by Andersen to implement iterative creative messaging. Through this process, we discovered particular messaging that not only reduced the cost per lead, but also generated a far more qualified lead by educating in advance of the lead submission. Therefore, not only was the ad more appealing to potential customers, it also dramatically improved lead quality with its clear and direct call to action. While Renewal By Andersen previously closed only a small portion of its social advertising leads, together we improved the lead quality so dramatically that the number of individuals who converted following a booked consultation increased by 3x.
Monkedia also worked with Renewal by Andersen to optimize their landing pages and sales funnel to drive down costs. This included an advanced call tracking and analytics solution to more agilely monitor call quality and suggest improvements to their sales/marketing teams.
3x Improvement in Lead Close Rate + 60% Decrease in CPA
Through our creative messaging optimization and funnel enhancements, Monkedia was able to help Renewal by Andersen decrease acquisition costs and improve their digital advertising lead to close rate by 3x which led to an overall 60% reduction in CPA – allowing the company to expand and scale its efforts in markets where they desired rapid expansion.