Monkedia created a funnel-based approach to generating B2B leads for BELAY. This started by testing various lead magnets at the top of the funnel, with those leads then being driven to a webinar for further brand education. The most qualified leads were then targeted with ads to schedule a call with a BELAY specialist, where the highly qualified lead could then be sold by getting a VA candidate placed in their organization.

Throughout this process, Monkedia created multiple landing pages to test which messaging most strongly resonated with BELAY's target demographic, leading to a 308% conversion rate increase - which proved key in transforming their lead costs. Next, Monkedia worked with BELAY to improve their webinars so qualified leads would be more educated about their offer prior to speaking with a specialist. In the end, BELAY's lead costs saw a 6X improvement over their previous best performance.