Greater Than 10X Attributable ROAS During BFCM Campaigns
With an AOV of nearly $1K, the buying cycle for edelkrone products has a longer consideration period than most DTC brands. So an integral part of Monkedia's strategy was to build pent-up demand for these high-ticket items. By not decreasing ad spend leading up to BFCM—instead focusing on increasing brand awareness and building a larger pool of prospective customers—the attributable ROAS during BFCM was greater than 10X for multiple years in a row, managing hundreds of thousands of dollars in ad spend during that short period.
Japanese Creative for Global Market Expansion? No Problem!
When edelkrone asked Monkedia for help launching their products into the Japanese marketplace, it was important that the creative speak their language. Literally. Monkedia partnered with local translators to ensure the messaging was on point, while maintaining edelkrone's unique style and branding.
