About the Campaign
Prior to working with Monkedia, the brand had never run a paid advertising campaign that showed their shoes actually in water, especially not in creative ways. Our creative campaigns focused on the all-weather nature of their shoes, with these contextual clues driven by imagery style, helping bring their ad campaigns to life in way they hadn't experienced before.
The Results
The creative strategy implemented by Monkedia and the brand played a major role in scaling ad spend aggressively during the launch, starting at a healthy five figure monthly ad spend but increasing it by more than 580% over the first six months. All while improving ROAS and maintaining it at scale. The total lifetime ROAS was almost 6x, achieved at scale with six figure monthly ad spend.
