When Monkedia first met Hairmax, the owner had been trying unsuccessfully for years to sell the business. Over the previous year, Hairmax had a respectable MER of 4, while 57% of their revenue was generated from Amazon sales. Compared to sales generated through Shopify, the Amazon sales were less profitable due to high fees and added less value to the business since they didn't own the audience (i.e. no buyer data).

Over the next 12 months, Monkedia was able to increase the MER for Hairmax from 4 to 5.7, while shifting sales volume more heavily to Shopify (60% of total revenue) where profits were greater and they owned the buyer data. Conversion rate optimization for their website, in combination with the creative strategy implemented by Monkedia, were both central to the positive shift in performance - particularly a campaign that focused on comparing Hairmax favorably to a popular competitor. This campaign came as the result of a comprehensive competitive analysis conducted by Monkedia that showed market share, market share lost, scalable opportunity and goals.

In summary, the 37% increase in Shopify sales and 40% increase in MER was crucial in Hairmax finally being able to achieve their goal of successfully selling the business.