Prior to working with Monkedia, VariDesk focused 20% of their ad spend on cold audiences, which severely limited their long-term scale potential, forcing them to hit a plateau. Monkedia was able to help VariDesk achieve 12X ROAS while simultaneously increasing cold audience targeting to 80% of ad spend, with cold audience ROAS outperforming their previous warm + cold audience mix.

This was accomplished, in part, by running a B2B campaign focused on their high-ticket items, with a B2C campaign targeted at their low-ticket items. In conjunction with their increased cold audience ad spend, this strategic approach was able to dramatically transform VariDesk's digital performance, helping them break through the growth plateau that previously existed.