Creative Strategy Lays the Foundation for Footwear Brand's Explosive Growth
From Startup to $100M Annual Revenue in 5 Years
Monkedia worked with Vessi, a footwear brand that created a shoe that can be worn all day, every day, in any weather. The creative strategy implemented by Monkedia helped lay the foundation for this startup's explosive growth, with ad spend scaling 580% over the first five months as ROAS nearly tripled over that same time period. The result? Just 5 years later, Vessi is bringing in $100M in annual revenue.
6X
Lifetime ROAS
263%
ROAS Improvement
$100M
Annual Revenue
About the Campaign
Prior to working with Monkedia, Vessi had never marketed their shoes by showing them actually in water, especially not in creative ways. Our creative campaigns focused on the all-weather nature of their shoes, with these contextual clues driven by imagery style, helping bring their ad campaigns to life in way they hadn't experienced before.
The Results
The creative strategy implemented by Monkedia enabled Vessi to scale ad spend aggressively during their launch, starting at a healthy five figure monthly ad spend but increasing it by more than 580% over the first six months. All while improving ROAS and maintaining it at scale. The total lifetime ROAS was almost 6x, achieved at scale with six figure monthly ad spend.
